Walstrom Marine Reveals Updated Brand Identity

Walstrom Marine has officially launched a refreshed brand identity that brings greater consistency across all nine of our locations. This update reflects the values that have guided us since 1946 and supports the way we serve boaters across Michigan and beyond.
The refresh includes a new logo, updated visuals, and a more unified way of presenting ourselves across our locations, online platforms, and customer communications. Over the coming months, you will begin to see these changes take shape through signage, our website, and printed materials.
While the look is evolving, our core promise remains the same. We are here to make boating as effortless, enjoyable, and memorable as possible.
This update is not just about appearance. It is about aligning how we communicate, support our team, and deliver a consistent experience no matter which Walstrom Marine location you visit.
“The heritage and history of this company run deep, and that is something we are incredibly proud of,” said Tom Ervin, President of Walstrom Marine. “This new brand reflects those values while helping us evolve for the future.”
As our company has grown, the need for a clear and unified message has become more important. This refreshed brand gives us a shared foundation that supports our team and reinforces the level of service you have come to expect.
Thank you for being part of our story. You can visit www.walstrom.com to see the updated look as it rolls out.
See you on the water,
The Walstrom Marine Team
