NEWS FROM WALSTROM MARINE
Walstrom Marine Honored with Unrivaled Support Award at the 2026 Sea Ray Dealer Meeting in Lake Lanier, GA.
Harbor Springs, MI — Walstrom Marine was recently honored with the Unrivaled Support Award at the 2026 Sea Ray Dealer Meeting.
The award recognizes dealerships that have demonstrated exceptional customer satisfaction, earning a Net Promoter Score (NPS) of 65 or higher. NPS scores are based solely on customer feedback and their willingness to recommend the company. The award from Sea Ray highlights dealerships that delivered a premium experience at every stage of the customer’s boating journey.
“It’s a privilege to partner with a dealer network that consistently raises the bar for excellence,” said Keith Yunger, Sea Ray president. “Their commitment to delivering outstanding experiences and driving growth is what brings our brand to life every day. We’re proud to celebrate their accomplishments and the meaningful impact they have on our shared success.”
“Receiving this award is especially meaningful because it reflects direct feedback from our customers,” said Jeremy Anderson, president of Walstrom Marine. “At Walstrom Marine, we work hard to make boating as effortless and enjoyable as possible, and that starts with delivering a level of service and support people can truly count on. We’re proud of our team for the relationships they build every day and honored to be recognized by Sea Ray for the experience we strive to provide throughout the entire ownership journey.”
The 2026 Sea Ray Dealer Meeting was held April 7–10 at Lanier Islands Resort in Lake Lanier, GA. The event brought together U.S. and international marine industry dealers for several days of learning, product demonstrations, and business updates. Centered around the theme “Game On: Be the MVP,” the meeting encouraged dealers to elevate their performance and embrace their role as valued partners in driving shared success. Attendees enjoyed connection, open discussion, and hands-on product testing, creating opportunities for Sea Ray teams and dealer partners to align on strategies for growth and differentiation in the market.
During the event, Brunswick leaders David Foulkes and Brenna Preisser addressed attendees, reinforcing the importance of Sea Ray’s longstanding dealer relationships and high-performance standards, while offering perspective on the macroeconomic and geopolitical factors shaping the recreational boating industry.
About Walstrom Marine
Walstrom Marine was founded by Ward Walstrom Sr. and Paul Griffeth when they acquired Melching Garage and Boat Works in 1946. In the last 79 years, Walstrom Marine has grown to become the leading boat dealer in Northern Michigan, with five dealership locations, marinas in Harbor Springs and Algonac, and storage and service facilities in Harbor Springs, Charlevoix, Traverse City and Cheboygan.
About Sea Ray
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For more than 65 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
